Selected work · 2026
HUSSAIN ALI
Creative & Design Director
Brand identity · Campaign · Art direction · Packaging · Design leadership
14+ years
Applied without exception, until it becomes the brand.
Selected work
Tap a project
Current / recent
RYVE · Campaign live
Approach
Every project in this book runs on one device, applied without exception until it becomes the brand.
An equaliser for a national music platform. A neon contour that turns every performer into the bottle. An arrow that flexes from chill to adrenaline. A flame drawn as a wordmark and again as a field. The idea is never the decoration, it is the rule everything else obeys.
Multidisciplinary creative leader with 14+ years across brand identity, advertising, visual systems and campaign execution. Former Head of Design at APO Group, previously Ogilvy. Art direction across the work here, including commissioning and directing photography with production teams.
Experience
- APO GroupHead of Design
- OgilvyDesign Lead / Associate AD
- BramerzAssociate Art Director
- RED Communication ArtsSenior Visualiser
Clients
- Coca-Cola
- Coke Studio
- VELO
- Nestlé
- EBM
- Baskin Robbins
- Siemens Gamesa
- Canon
- Western Union
Capabilities
- Creative direction
- Brand identity
- Campaign design
- Art direction
- Packaging
- Visual systems
- OOH
- Digital
- Motion
- Design leadership
Creative direction
Setting the idea and holding it, from platform through to the last asset in a rollout.
Visual systems
Building identities that a team can extend without me in the room.
Art direction
Commissioning and directing photography and production on every project in this book.
Design leadership
Leading multidisciplinary teams and running quality control across parallel workstreams.
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